Top 5 Ways eCommerce Brands Can Boost Conversions with WhatsApp

WhatsApp is projected to specialize as a channel for business and D2C to ensure they stay ahead of their competitors and make their services more customer-oriented. The app has been the fastest-growing of its kind, with more than 2.78 billion people who have unique accounts, and the unprecedented open rate of 98% for marketing messages makes it a tool with extremely high engagement, which is very valuable for the brands to have them for better communication with the customers.

In 45% of cases, virtual shops see an increase in online sales when they integrate WhatsApp. Whether trading on a WhatsApp eCommerce store or using chatbots on WhatsApp to upgrade customer support, the tool can help any business with conversions and customer retention.

Best and most popular platforms like Amazon, Nykaa, and Ajio have been using it properly. They have profited from it by growing their customer base and escalating the retention rates. This guidance focuses primarily on mobile in terms of the actionable WhatsApp marketing strategies that can launch a brand to the next level as we will go through all the steps of the process, from checking the policies of WhatsApp commerce to the usage of personalized chatbots.

WhatsApp Campaign Strategy: What It Is and Why It's a Must-Have for eCommerce

You can think of WhatsApp as a once-in-a-lifetime perspective — with just one tap, the company reaches the customer's device. However, this is more than merely pinging strangers on WhatsApp; it is about creating marketing funnels that speak personally to the customer and thus bring about desired effects.

The WhatsApp marketing strategy has the potential to create phone texts that are powerful action tools and help engage customers.

• Captivate: Use eye-catching visuals and compelling copy to grab your audience's attention.
• Persuade: Lead customers to take action, whether making a purchase, joining your WhatsApp eCommerce store, or subscribing to updates.
• Convert: Transform potential leads into loyal, paying customers.

Integrating a WhatsApp chatbot for eCommerce can automate customer queries, provide instant support, and guide users seamlessly through the buying journey. This functionality not only improves efficiency but also enhances the customer experience.

Remember, a WhatsApp campaign is not only about sending a message but also about starting meaningful conversations. Research has found that 70% of users are likelier to buy from companies that communicate with them through WhatsApp, throwing light on the platform's potential for winning trust and loyalty.

The Business Case for WhatsApp Marketing

Adding WhatsApp to your eCommerce marketing plan offers a lot of benefits. Personalized interactions are more engaging, while tools like WhatsApp chatbots for businesses streamline communication and help to answer queries faster. Furthermore, adherence to WhatsApp's commerce policies ensures that the buying process will go smoothly and be more reliable for customers.

Companies that are using WhatsApp as the sole source of engagement can report up to 68% repeat customers, and the majority are the ones who have a direct sales boost. While you familiarize yourself with how top-tier e-commerce brands adopt, you will gain insights into how WhatsApp's innovation can enhance the development of your own business.

By utilizing WhatsApp eCommerce stores and chatbots, besides specific marketing campaigns set up for the selected targets, your brand could develop loyalty to the customers and get higher conversion rates. Let's start thinking about how we might turn WhatsApp to our full potential and bring your business to the next level.

5 Proven WhatsApp Strategies to Boost Your eCommerce Sales

In the contemporary landscape of the e-commerce space, personalized and efficient communication is the capital driver of customer engagement and sales. WhatsApp is a tool with features designed to cater to eCommerce brands, and it has helped businesses recover lost sales, increase customer satisfaction, and streamline the purchase process. Here are five detailed approaches to help your brand tap into WhatsApp's power.

1. Recover Abandoned Carts with Automated Notifications

Online businesses must cope with a high percentage of 51% on average cart abandonment, which will take much work to overcome. One way WhatsApp's automated messaging system works to remedy this problem is by sending personalized reminders to customers who abandon their carts at precisely the correct times.

How It Works: Set up automated workflows that trigger reminders after a specified period of inactivity. 

For example:

• After 30 minutes: "Hey [Name], we saw that you missed [Product] from your cart. Now you can buy it before it is out of stock!"
• After 24 hours: "Thinking of [Product] anytime soon? Just give me 10% off to make it easier. Use promo code CART10 at checkout!"

Added Benefits: 

Notifications can include:

• High-quality product images to rekindle interest.
• Direct links to the checkout page for a seamless experience.
• Limited-time offers to create urgency.

Impact: This method can bring back a big part, about 35-60% of abandoned carts, as numerous studies suggest that online store sales have improved significantly.

2. Utilize WhatsApp Catalogs for Product Showcases

WhatsApp's catalog feature is analogous to a digital storefront window on a web page found in a chat. It allows businesses to display their products in a visually appealing and user-friendly format.

Key Features:

• Add up to 30 products per catalog with descriptions, pricing, and high-resolution images.
• Include product variations such as size, color, and model for better customer clarity.

How It Works:

• During a conversation in WhatsApp, customers can directly browse your catalog and click on items to see more detailed pictures.
• You can share specific product links during the conversation and thus guide the customers toward their desired purchase.

Pro Tip: Accompany your catalogs with multimedia content, such as tutorial videos or customer testimonials, to make the shopping experience more enjoyable. For example, you can add a video explaining product usage or show reviews of satisfied buyers.

Result: Catalogs make the buyer journey easier, improve the browsing experience, and help the buyers with the purchase process by reducing friction.

3. Implement Click-to-WhatsApp Ads

Click-to-WhatsApp ads stand out because they are as productive as an automated channel through which businesses can directly contact consumers while still socializing around the internet.

How It Works:

These ads consist of a "Click-to-WhatsApp" button, which can be found on platforms like Facebook and Instagram. By pressing the specific ad, the user will be directed to a WhatsApp conversation with your business, where they can then ask questions or explore products they are interested in, etc.

Key Advantages:

• Doing away with luck-laden landing pages is worthy of mention in this concern, as they set a parallel record with faster and more direct processes.
• Automatically acquire customer intelligence when interacting with conversational agents instead of filling out a long and tedious form.

Enforce instant action using personal messages like:

• "Hi [Name], thanks for your interest! Our latest collection is available here: [Catalog Link]."

Impact: Click-to-WhatsApp ads can boast a 3 times higher conversion rate than a standard one. Such ads also have a significant projected impact on the user, making them feel like they are being cared for, and hence, they are most likely to take part in buying.

4. Send Personalized Promotions and Instant Discounts

The thrust of this piece is in its proposition that WhatsApp's direct messaging feature enables brands to explicitly convey personalized promotions, offering offers that touch people and generate sales.

How to Use This Strategy:

• Compose exclusive and personalized offers guided by the user's choice bet on last buys or their visited objects.
• Notify your loyal customers about the newest sales, or send them more personalized deals to encourage them to purchase more.
• "Hi [Name], Good that you have chosen our store for shopping. We are glad to offer you a 15% discount on your next purchase. Now is the time to go for it. The offer ends in 24 hours!"
• Heritage Confuted: Use phrases like "only for a limited period" and "only a few remain" if you cherish the sole purpose of making the words authentic and convincing.

Outcomes: Using that approach can make your store the leader in sales by 5 times compared to traditional SMS or email marketing since WhatsApp has higher open rates and customers feel more engaged due to the personal touch.

5. Automate Customer Support with Chatbots

E-commerce companies consider customer support one of the most crucial interaction points. WhatsApp chatbots can enable you to use an intelligent chat body to understand your customers and easily handle customer inquiries.

These are the things that chatbots can do:

• Answer questions related to commonly occurring problems (like times of delivery of the Product, payment methods, policy of returning etc).
• Provides customers with the possibility to monitor the tracking of delivery and the current shipping status in real-time.
• Propose the most attractive product categories, with the first added item being the favourite.
• Assist the customers while browsing the store, suggesting and providing them with the products they like directly in the chat.
• Why Should You Care: A chatbot can, for instance, be immediately accessible to people at any time of the day so that the time to reply could be significantly reduced.

Effect: Chatbots not only allow human resources to handle more complicated queries, but they can also establish and maintain satisfied customer relationships, leading to a higher conversion rate.

Why Do These Whatsapp Strategies Work?

By integrating WhatsApp features into your eCommerce strategy, your brand can:

• Increase conversions: Recover missing sales, smooth the buying process, and create more rewarding customer interactions.
• Enhance Customer Experience: Allow personalized and fast communication to develop trust and loyalty.
• Increase Efficiency: Use chatbots to automate tasks where possible and, in other cases, to provide excellent service.

Every time you leave cart recovery, you can attract customers with different catalogue group-based shopping or click-to-WhatsApp ads. This is where these strategies find space in all sectors to raise WhatsApp to the level of an online business growth engine.

Conclusion 

WhatsApp's personalized communication and customer engagement tools are designed to perfection and revolutionize the eCommerce ecosystem. Effectively deploying WhatsApp features, such as displaying products through catalogues and recovering abandoned carts, can be very beneficial in the form of higher conversion rates and customer loyalty. Known as Click-WhatsApp ads, personalized promotions and automated chatbot procedures have been proven successful for businesses in raising their customers' satisfaction level and generating efficiencies in their operations.

Want to go overboard in the eCommerce market? 12Grids primarily focuses on one-stop-shop digital marketing solutions that are versatile and suitable for the business entity. We are involved in the following activities, which include WhatsApp marketing to get the ball rolling, laying out attractive campaigns to keep the clients engaged, and crafting the integrations to be seamless so that the customers are satisfied. Connect with us today, and we can talk and reach a new level with WhatsApp Business Marketing!