Keyword Research The Ultimate Guide To Keyword Research in 2023

Keyword research is the backbone of search engine optimization and you will not be able to bring in good visibility or traffic to a website without doing proper keyword research. The main objective of this process is to get your hands on the best keywords that are searched by users having the potential to yield conversions. Your keyword research strategy must not just rotate around selecting search terms via competitor keyword research, but it goes beyond that! Finding all the right keywords, conducting keyword analysis, and then deciding on the keywords can make your business's website receive high search volume & rank higher on search engines.