The primary challenges in developing Cool the Globe were to create a brand identity that resonates with a diverse audience while conveying the seriousness of climate change, design a user interface that is both intuitive and engaging, and develop a mobile app and website that are both functional and visually appealing.
The branding for Cool the Globe reflects the mission of environmental consciousness and sustainability. We developed a visual identity that is fresh, approachable, and action-oriented, with a focus on building a community around the idea of collective climate action. The brand elements, including the logo, colour palette, and messaging, were designed to evoke hope, progress, and responsibility.
The branding for Cool the Globe reflects the mission of environmental consciousness and sustainability. We developed a visual identity that is fresh, approachable, and action-oriented, with a focus on building a community around the idea of collective climate action. The brand elements, including the logo, colour palette, and messaging, were designed to evoke hope, progress, and responsibility.
The UI design was centered around simplicity and accessibility, ensuring that users of all ages and technical backgrounds could easily navigate the platform. We used a clean and modern layout with intuitive icons and visuals that guide users through the app’s features, making it easy to track progress and engage with environmental goals.
The development team built a secure, responsive website for seamless ticketing and exhibition updates, offering a smooth experience across devices. Integration of payment gateways, QR code systems, and real-time database updates streamlined both online and kiosk ticketing. Self-service kiosks provided quick on-site ticket purchases, ensuring synchronized availability across platforms.
“12Grids has been an invaluable partner in bringing our vision to life. Their team's creativity and expertise were instrumental in crafting a brand identity that truly resonates with our target audience. Their work has exceeded our expectations, from the stunning logo design to the intuitive user interface. We're incredibly grateful for their dedication and professionalism.”