Mudra aimed to build trust with young and middle-class audiences despite the challenge of being a credit co-op society. To boost engagement, we introduced a simple Fixed Deposit Calculator, allowing users to quickly calculate returns by entering their investment amount and duration.
Despite legal restrictions on online fixed deposits, 12Grids developed a compliant workaround for Mudra, enabling digital onboarding for FD applications. This innovation helped Mudra move away from traditional paperwork and offer competitive interest rates, attracting more customers and ensuring sustainability.
For Mudra Online, the UI design was focused on creating a seamless, user-friendly experience that reflects their customer-centric approach to banking. The design prioritized simplicity and security, making it easy for users to access key financial services while feeling confident about the safety of their transactions.
Developing a future-ready, secure, and efficient digital platform was a key goal for Mudra Online. As a leading banking institution with a focus on customer-centric solutions, Mudra needed a robust website that could serve its customers seamlessly.
“Working with the 12Grids team was a game-changer for Mudra. Their innovative approach allowed us to overcome legal hurdles while delivering a seamless, secure digital experience for our customers. The Fixed Deposit Calculator they introduced became a valuable tool in engaging our target audience, and their attention to user experience has transformed how our clients interact with our services online.”