UPL
Services
- Website Development
- CMS
United Phosphorus Ltd. is the world’s third-largest agro-chemical brand whose main aim is to provide open access to agriculture networks around the globe.
Year :2018-24
Category :Website
Challenges
To build trust with UPL's farmer and small business audience, we developed region-specific, user-friendly websites. The team ensured each site was responsive and adaptive across locations, while maintaining consistency and keeping them live 24/7 with the latest technology.
Our Approaches
With over 140 country-specific websites, UPL's "Country Selector" ensures users access their local language site quickly. 12Grids enhanced data presentation for transparency and helped UPL pivot to a fresh brand positioning, establishing them as a thought leader in agrochemicals.
Web Development
Our approach to UI development for United Phosphorus Ltd. (UPL) focused on delivering a seamless, responsive experience across all devices. We prioritized speed, accessibility, and user experience, ensuring that the design's simplicity was complemented by technical robustness.
CMS
To empower UPL with full control over their web content, we integrated a powerful content management system (CMS) that streamlined the updating process for their 140+ country-specific websites. This flexible CMS allows local teams to publish and manage content with ease, ensuring that each region can maintain up-to-date information in its respective language.
What The Client Has to Say
“We are incredibly impressed with the transformation of our digital presence. The team truly understood our vision and the unique needs of our global audience, particularly the farmers and small businesses we serve. ”