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Experience Design FAQs

CX strategy, service design and omnichannel journeys - designing the whole experience, not just the screens.

5 questions
What is Experience Design and how is it different from UI/UX?

Experience Design covers the entire customer journey across every touchpoint - web, app, store, support, email - while UI/UX focuses on the product screens within it. We zoom out to fix the journey, then zoom in to design the moments.

Journey maps, service blueprints, a CX strategy, and prioritised opportunities tied to business outcomes - plus the design work to act on the highest-impact moments.

Research with real customers and frontline staff, analytics, and journey mapping to surface the friction points and emotional lows that quietly cost you conversions and loyalty.

No. Any business with multiple customer touchpoints benefits - a growing D2C brand, a service business, a public institution. We scale the engagement to your size.

We do both. The strategy is only worth the design and engineering that follows, and our Design, Develop and Market teams can carry it all the way through.

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