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SEO, GEO & AEO FAQs

Search has changed. Alongside classic SEO we optimise for AI answer engines (AEO) and generative search (GEO) - here is what that means for you.

6 questions
What are GEO and AEO, and how are they different from SEO?

SEO earns rankings on Google. AEO (Answer Engine Optimisation) makes your content the cited answer in tools like ChatGPT, Perplexity and Google AI Overviews. GEO (Generative Engine Optimisation) shapes how generative engines summarise and recommend you. We do all three together.

A growing share of buyers ask an AI assistant before they ever reach Google. If your expertise is not structured to be quoted, you are invisible in that conversation. Being the cited source is the new page-one.

Structured, genuinely authoritative content, FAQ and schema markup, clear entity definitions, and citations that machines can trust. This very FAQ system carries FAQPage schema for exactly that reason.

Technical fixes and quick wins can move within weeks; competitive terms compound over 3–6 months. We prioritise the work by impact so you see momentum early.

No reputable agency can guarantee a specific rank - anyone who does is selling you risk. We guarantee method, transparency and measurable progress against agreed targets.

Yes. We diagnose algorithm hits, technical regressions, content decay or link issues, and rebuild a recovery plan. Migrations and redesigns are a common cause we know how to reverse.

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