All work
CSMVS · Museum · Mumbai

Designing digital simplicity for India's cultural treasure.

A unified ticketing experience - website, kiosk and the integrations behind them - for one of India's great museums, the CSMVS in Mumbai.

Designing digital simplicity for India's cultural treasure.
Client
CSMVS
Services
Website · Kiosk · Integrations
Sector
Museum & Culture
Languages
English · हिंदी · मराठी
Headline result
+40% digital bookings
The story

A world-class collection, a queue at the door.

The CSMVS holds some of India's most important art and artefacts. But buying a ticket meant queues, paper and confusion - a clunky first impression for visitors arriving from across the country and the world, each in their own language.

We designed one calm, multilingual ticketing experience - online and on-site kiosks - and wired the integrations so a booking made anywhere works everywhere. Knowledge is free; we just made it easy to walk in.

Problem identified

Three things between a visitor and the galleries.

01
Queues and paper at the door

Buying a ticket meant waiting in line and filling forms - a slow, dated welcome for a visit meant to feel special.

The challenge
The art is timeless. The queue felt it.
Our solution

One calm flow, in everyone's language.

A multilingual booking experience that works the same on the website and the on-site kiosks, with a single ticketing core behind it. Simple enough for a first-time visitor; robust enough for a peak-weekend crowd.

"Knowledge is free. Just bring your own container."
One calm flow, in everyone's language.
One engagement · three disciplines

Explore the work, discipline by discipline.

Website & booking

Book in a minute, from anywhere.

A mobile-first flow - pick visitors, pick a slot, pay, and get a QR ticket by email and message. Designed so anyone can complete it on the first try.

50%
Faster booking
QR
Instant tickets
Book in a minute, from anywhere.
Signature feature · multilingual

One kiosk. Every visitor's language.

Switch languages to see the welcome reflow - exactly as it does on the kiosks at the museum.

Choose a language
CSMVS · Mumbai
Welcome to the Museum
Select your tickets to begin
Adult₹100
Child₹40
Student₹60
Project showreel

Web, kiosk and the gallery.

A rolling montage of the booking experience and the museum. Hover to pause, click to zoom.

What did we achieve?

A simpler way in.

0%
More digital bookings
0%
Faster booking time
0
Languages, web & kiosk
0
Ticketing core for every channel
What visitors said

The real review is at the gate.

I booked in my own language at the kiosk and walked straight in - no queue, no confusion.

Visitor · Mumbai
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All work

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