6 mins | May 14, 2022
An excellent website can become one of the successful marketing tools that would help you to build trust, attract new people & prospects, ensnare leads, and conclusively gain new business. Customers are eager to learn more about your business, products & services even before they reach out to you, and that's why it is essential to have an up-to-date, well-bred space where all the relevant information has been parked.
Businesses that belong to the chemical industry must be able to understand the process of designing and developing a robust website, which is highly essential for their overall success. Today, online business platforms are becoming more advanced for every corporation, big or small, and the web is a powerful space for showcasing the brand value of your business.
Competition is soaring high in the market, and clients/prospects are likely to do more business with your company only if they experience a smooth interaction with the website of the company. Every element of the chemical company’s website, from the UX (user experience) & UI(user interface) to the listings of products or services, plays a crucial role in the success or failure of the website.
When it comes to chemical companies, a great & attractive website is more appreciated than an amazing design! Eventually, design & user experience should be mixed via navigation, content that is useful to your target audience and backs up your marketing funnel, key messaging that is relevant to your brand, and optimizing your web pages for faster loading.
Today, we have listed down the 17 best websites of chemical manufacturing companies all across the globe. These 17 websites will inspire you and provide you with an understanding of why having a great website is mandated.
Let's begin!
2. Goldstab Organics Pvt. Ltd.
5. SABIC - Saudi Basic Industries Corporation
6. Formosa Plastics Corporation
9 . Mitsubishi Chemical Holdings Corporation
UPL Limited, previously known as the United Phosphorus Limited, was founded on 29 May 1969. The organization name was changed in October 2013 to UPL. The headquarters of the company is situated in Mumbai, Maharashtra. UPL is an Indian multinational company. UPL is involved in manufacturing chemicals such as industrial chemicals, speciality chemicals, markets agro-chemicals, and chemical intermediates. The company also offers solutions for the protection of crops. Plus, it also deals in agro and non-agro exercises. The agro-business is the primary source of revenue for the company.
The website of UPL is extremely attractive and vibrant, as it has quite clear & soothing colors in use, i.e., white & yellow. The homepage of the website is all you need to go through to gain information about UPL or its recent activities. The menu button is parked at the top right side of your screen; one can access all the other information from that particular area. Like many other websites listed above, UPL also has a chatbox placed on its homepage to assist you in every case. The website is designed in such a way that no one can get confused. Most importantly, responsive web design is what they have opted for.
Goldstab Organics Pvt. Ltd., which was earlier known as Kalpataru Organics Pvt. Ltd., has now grabbed the position of the largest manufacturer of PVC Heat Stabilizers, Metallic Stearates, and Polymer Additives in the country. In 1997, Goldstab Organics Pvt. Ltd. was launched by two vibrant and highly skilled technocrats. They came up with the concept of creating a world-class organization that can serve the polymer industry with high-quality products and deliver outstanding service to its consumers. Goldstab has grown into a huge organization and is operating its undertakings in the domestic and international markets as well.
The website of Goldstab Organics Pvt. Ltd. is straightforward and gives you a smooth ride through all its contents. The website plays with a contrast of two vibrant colors, i.e., blue & yellow, which gives a very fresh look. The animation, colors, fonts, and clarity make it much more stunning. On the top right-hand side, you can find drop-down menus that can lead you to all the information about its products & services. There's a chatbox that appears on the homepage so that you can ask all your queries then & there, making it easier to understand things. Overall, it's fascinating and precise.
The DOW Chemical Company is an American-based multinational chemical enterprise. It is a subsidiary of Dow Inc., and it has its headquarters situated in Midland, Michigan, United States. The Dow Chemical Company is named among the top three largest chemical manufacturers in the entire world. It was founded by Herbert Henry Dow in the year 1897, and it's been 125 years now. Down produces chemicals, plastics, and agricultural products, having existed in more than 160 countries. Down is also a member of the American Chemistry Council.
The website of Dow Chemical Company is quite simple yet elegant. The first thing that anyone would notice is the line that says "Securing a sustainable future," and in order to know how they have provided a red color box that says " learn more." Also, to know more about its applications, products & services, and support, three drop-down menus are present in the topmost part of the website. A sign-in/register button is placed on the right side of the website. When scrolling down the page, a search bar( also set beside the support menu) is given to make it a smooth ride. Also, one can explore all the markets and top product technologies by clicking on the option " browse all markets" & "browse all product technologies" highlighted in red color.
INEOS Group Ltd is a British global chemical enterprise that has its headquarters located in London. INEOS Group Ltd is the fourth largest chemical corporation in the world as of 2021. It was founded by Sir Jim Ratcliffe in 1998. Ineos originated from INspec Ethylene Oxide and Specialities, a forename of the company. "Ineo" is a Latin word that means a new beginning, "Eos" is the Greek goddess of dawn, and "neos" in Greek means something new and innovative.
The website of INEOS first gives a quick introduction so that the new visitors are not confused. With the drop-down menus placed at the topmost part of the homepage, it delivers information related to the company, industry & sports, sustainability, news related to business, careers, its investors, etc. A search option is also positioned just beside the investors' option. Some more relevant information is highlighted with a navy blue and white background, which is attractive. A video is incorporated that shares the story of INEOS.
Saudi Basic Industries Corporation, also known as SABIC, is a Saudi state-owned chemical-producing company. It was founded 48 years ago, i.e., September 1976. Saudi Aramco owns shares of up to 70% of Saudi Basic Industries Corporation(SABIC). It is an active producer and supplier of chemicals, petrochemicals, fertilizers, metals, and industrial polymers. According to Tadawul, SABIC is the second-largest public organization in Saudi Arabia and the Middle East. Fortune Global 500 in 2017 ranked Saudi Basic Industries Corporation fourth in the world among chemical enterprises. By the end of the year 2018, SABIC was the world's 281th-largest company.
The website of SABIC is highly responsive and can be browsed across all devices. The website is crystal clear in delivering all the messages to its audience as there are pull-down menus that consist of all the different categories for a specific section of the website, located at the crown part of the website, and the homepage also describes the company & all the pull-down menus in brief. It's not overloaded with a lot of information, but it's actually how it should be.
Formosa Plastics Corporation is a plastics company that is based in Taiwan, primarily involved in producing PVC, i.e., Polyvinyl Chloride resins and other intermediate products made of plastic. It has completed 68 years of its existence now as Formosa Plastics Corporation was founded in 1954. In 2019, Formosa Plastics was ranked by Chemical & Engineering News as the world's sixth-largest chemical company by sales in 2018, with US$36.9 billion. In that exact year, Forbes ranked the organization as No. 758 on its Global 2000 list of the world's most giant public corporations.
There are two websites of Formosa Plastics Corporation. One is specifically designed for the Taiwanese audience, but it does provide an option of viewing the website in the English language. The second one is amazing in design, and all the small elements are carved out winsomely. With an impressive logo, pull-down menus, and highlighted parts like "company news," "our products," and " our values," make it even more praiseworthy. The website is successful in building trust and is super responsive so that it can be accessible on all types of devices.
LG Chem Ltd is sometimes also referred to as LG Chemical and is the largest Korean chemical corporation. Its headquarters are based in Seoul, South Korea. In 2017, it was ranked as one of the 10th largest chemical companies in the whole world by sales. At first, it was established as the Lucky Chemical Industrial Corporation that used to produce cosmetics, but currently, it is completely a business-to-business company. In South Korea, LG Chem Ltd. has eight factories and also a network of 29 business sites in around 15 different countries.
LG Chem Ltd's website welcomes you with a pop-up that can lead you to make direct order requests & execute numerous technical collaboration activities like a solution, analysis support, Spec-in, etc. The website of the company is way too attractive; an animated arrow is placed just beside the word company; by clicking on that, one can navigate through the company's introduction, investor relations, social partnership, and many other sections. The website also allows you to choose a suitable language for yourself, and this feature is positioned at the top right corner of the page. Also, a menu bar is present there to browse further.
Linde Plc, is a multinational chemical corporation that was founded 172 years ago, i.e., on 21st June 1879, in Germany. Since 2018, Linde Plc has been domiciled in Ireland and has its headquarters in the United Kingdom. By market share & revenue, Linde is the largest industrial gas enterprise. Lindsey Plc serves its customers in various categories, such as chemicals, food, beverage carbonation, healthcare, petroleum refining, manufacturing, steel making, aerospace, fibre optics, electronics, and water-treatment businesses. The fundamental business of the company is to manufacture and distribute atmospheric gases that include oxygen, argon, nitrogen, helium, carbon dioxide, hydrogen, etc. By the Fortune Global 500, it is ranked 444th and 178th on the Forbes Global 2000.
The website of Linde Plc is way too simple and easy to navigate. The animation, background, and simplicity make it more fascinating. A pristine positioning of all the menus and a decent description of the company & its expertise are pretty competent.
Mitsubishi Chemical Holdings Corporation is a Japanese enterprise established in October 2005 from the merger of Mitsubishi Chemical Corporation and Mitsubishi Pharma Corporation. It is a Tokyo-based company and is governed by Jean-Marc Gilson.
The website's homepage is integrated with all the essential information but does not make the website feel like it has been dumped with a lot of data. Everything is seated nicely and is clean. With a combination of white & blue colors, the website is designed to radiate peace & there's no point in getting confused or perplexed.
Air Liquide is a French multinational enterprise that deals in supplying industrial gases & services to many different industries, such as chemical, electronic and chemical producers. Air Liquide was founded in 1902 by Paul Delorme, and after Linde, Air Liquide is the second largest supplier of industrial gases by revenue, and its business has expanded in different parts of the world, i.e., more than 80 nations. Air Liquide's headquarters is situated in the 7th arrondissement of Paris. It also has prominent stations in Houston, Newark, Japan, Delaware, Frankfurt, Dubai, and Shanghai.
Air Liquide's website is also designed using blue and white colors, which makes it even more captivating. The website has been designed to have a minimalist approach toward delivering all the vital information & news. It does help in driving in new visitors. All the details are at your fingertips, and easy to navigate through the website.
DuPont, also known as DuPont de Nemours, Inc., is an American organization that was formed by the merger of two big enterprises, Dow Chemical, and E. I. du Pont de Nemours and Company. The event took place on August 31, 2017. And also because of the following spin-offs of Dow Inc. and Corteva. Before the spin-offs, it was the world's largest chemical company in terms of sales. DuPont has its headquarters in Wilmington, Delaware, in its home state, where it has been assimilated.
The website is crammed with stunning images that work towards attracting more & more audiences. On the homepage, you will easily be able to find all that you need. It's that simple. To make sure that the customer doesn't have to face any difficulty in navigating through the products, the product finder option is stationed at the top right side of the page.
Aarti Industries is the leading Indian producer of specialty chemicals and pharmaceuticals with a global presence. It was founded in 1984, and its headquarters is situated in Mumbai, Maharashtra. Aarti Industries has more than 20 manufacturing units along with 7100 plus employees. This company has two divisions: pharmaceuticals and chemicals. Aarti Industries manufactures chemicals that are later used in the manufacturing process of agrochemicals, polymers, pharmaceuticals, surfactants, additives, dyes, and pigments.
The website of Aarti Industries is responsive as well as super impressive. With all the menus placed right in front of your sight, it doesn't let you face any kind of inconvenience. The first part of the website is designed as a carousel to let its audience explore and gain knowledge about the company.
With impressive visuals, the website of Mosaic Chemical has been able to stand out among the rest. This chemical manufacturing company is a global leader in the crop nutrient industry, and it makes sure that the colors, themes, fonts, aesthetics, and many other interactive elements are attention-seeking as well as engaging on every single page of the website. Plus, the topmost region of the homepage is influential and designed in a way that directs an individual's attention to a critical subject, from “Advanced Crop Nutrition That’s Proven to Perform” to the topic “We Help the World Grow the Food it Needs.”
The website contains high-quality images and faded themes in the background that are utilized to highlight the storytelling part in regard to the organization. Henceforth, the website is successful in creating a good impression on the viewer by not making them irritated with constant messages or pop-up notifications. Also, it has enabled the font to acquire enough attention in the right areas. One of the plus points of this website is that the loading time is quite amazing, making for a smooth user experience.
In the website of Kao Collins, the main factor that makes it appealing is its — Content. The Ink Tank is a microblog on the website which shares knowledgeable articles related to the industrial printing industry. This content strategy has helped Kao Collins to secure a position as an industry expert while also providing value to every online visitor to their website. Plus, the design of the homepage is quite minimalistic, which gives it a classy look overall; it mainly tends to concentrate on directing the attention of the user to important messages. The designs are easy to understand and help in navigating through the website easily.
You will also find a few interactive tools, named as "InkAnswers” search engine, especially for industrial inkjet printing solutions to help the user select the best ink to utilize for printing any substrate on the basis of any desired ink performance requirements or print technology.
ExxonMobil's corporate website excels in conveying compelling messages to its audience. The prominent and clear headlines placed on the homepage set the company apart by highlighting its commitment to environmental impact in a positive way, showcasing its active innovation & dedication towards the enhancement of the sustainability of its energy operations and reducing the level of harm to ecosystems. This type of messaging effectively resonates with the website's target audiences.
In addition, the user-friendly design of the website helps in enhancing the overall browsing experience. Clear and strategically placed messaging can be noticed throughout the website, seamlessly integrated into page content and the site map. This thoughtful & effective approach aids intuitive navigation for their users, which is also complemented by a straightforward menu. The structured layout ensures that the visitors are able to swiftly access information on key topics related to the organization.
Since 1950, ZEON Chemicals has been at the forefront of creating groundbreaking “specialty elastomers”. This chemical manufacturing company is a renowned global leader in speciality chemicals, specialty elastomers, and polymers. They stand as one of the foremost polymer producers globally. Their extensive operations span the globe, with manufacturing plants in different parts of the world like North America & Asia, which are complemented by research and development facilities in the United States, Singapore, China, and Japan.
The website of Zeon Chemicals has concise as well as impactful messaging that clearly appeals to its target audience. Efficient navigation through product details and insightful data tends to enhance the user experience on product pages by decreasing the number of choices users confront, thereby addressing the "paradox of choice" for Zeon Chemicals. Moreover, placing Data Sheets at the starting point of the user's website journey ensures that audiences will be quickly able to access the necessary information without the need for extensive searches.
Chevron Phillips has done a commendable job in coming up with a website that conveys great messaging to their audience. It takes its users on a journey where it lets them know how Chevron Philips is making a significant impact on the environment in different ways. Even though they are into manufacturing plastics, which is not good for the environment, their messages on the website say that -“Our solutions are essential”, Products That Perform. People Who Care”, and many more.
This is a smart way of creating navigation to support the brand’s message that perfectly aligns with its target audience. The website has a lot of eye-catching designs and images that give its users a great experience, specifically their career web page that attracts new talents. You can “explore their expertise”, which means the industries that they deal with on the home page itself. The website is designed in a sophisticated and neat way, which helps in avoiding any confusion.
Every little thing present on your website, like content, images, animation, navigation & other elements, is required to be customized precisely for your industry & audience in order to make it work as a lead generation tool.
Undoubtedly, there are some specific common characteristics of all the great websites, such as mobile responsive, intuitive navigation, dominant logo, pristine design, easy-to-use forms, HTTPS encryption, contact us & about page, and most importantly, outstanding content!
An actual effective website does get discovered by a lot of people & receives a good amount of attention; it excellently engages with the visitors and convinces them to fill up the form & click on the submit option so that they can be contacted eventually.
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