1. Visually appealing designs can make users more forgiving of usability flaws.
2. Good aesthetics improve perceived usability, even if the functionality isn’t perfect.
3. Users are more likely to feel satisfied and enjoy a product if it looks good.
4. Aesthetic designs can build trust and enhance brand perception.
5. Visual appeal should complement, not overshadow, usability.

The Aesthetic-Usability Effect was first documented in a study by researchers Masaaki Kurosu and Kaori Kashimura in 1995. They found that users consistently rated visually appealing designs as easier to use, even when the functionality of the design was flawed. This effect is now widely recognized as an important factor in creating user-friendly interfaces that are both functional and visually pleasing.

Laws of UX