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The Pareto Principle, commonly known as the 80/20 rule, suggests that roughly 80% of effects come from 20% of causes. In UX, this translates to focusing on the 20% of your features or content that will yield 80% of the user engagement or satisfaction.
Takeaway
- Focus on the core features that deliver the most value to users.
- 80% of user interactions will likely come from 20% of your features.
- Prioritize improvements to the key areas that drive the most engagement.
- Identifying the most-used features can help in refining user experiences.
- This principle helps guide resource allocation during design and development.
Origins
The Pareto Principle is named after Italian economist Vilfredo Pareto, who observed in 1896 that 80% of Italy’s land was owned by 20% of the population. The principle was later generalized by business thinkers and applied across various domains, including UX design, where it is used to identify and prioritize the most impactful features or content.
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